Originally I just drew one ghost face, like this.
Then I copied it to make a set of 3, and mirrored it for a reflection. A long time ago I jotted down in a note book how BLOOD spells BrOOD upside down in a mirror, if you use a lower case "r." That seemed like it went well with this idea, so I stuck that in there.
I liked the black and white version above, but I was curious to see how it looked in a bloodier color.
It was difficult for me to decide whether I liked the B&W or bloody version best, so I elected to use a mixture of both colors. I used red for the water they are rising from. That satisfied me because it explained why the word was being reflected. Then I added all the silly text and it was done. This is a clean version of the 1st picture, without all the chips and folds and browning on the edges.
Sometimes I wonder if the fake aging process is a bad thing to do. It's popular nowadays to make things look like they're 50 years old with all the fake computer trickery. I wonder if that's gonna be odd in another 100 years.
People will see a bunch of fake antique images people created from this decade, and they'll look old, but they'll really be old, but they'll look older than they are. Will that be confusing? At that point it'll already look old naturally, but no one will trust it. I wonder if they're create a new word for this phenomena, like "genuine pre-antique" or something like that.